Clients come to us at various stages of their branding journey. Some have a name and an idea but need help developing the story. Others have their name and story but need assistance with the visual identity Some have an idea or concept and thats as far as they've gotten.
Regardless of where you are in the process, we love jumping in and helping bring your brand to life. In this post, we'll outline the steps we take to create a brand from scratch, giving you a clear picture of our approach.
1. Research the Competition
Understanding your competitors is crucial. We analyze what they are doing and identify areas where we might be able to improve. This insight helps us shape our direction and refine your cannabis brand design strategy.
2. Naming Your Brand
Choosing the right name is essential. A memorable name is the cornerstone of brand recognition. While the visual identity supports this effort, a strong, memorable name ensures people remember your cannabis brand.
3. Define Brand Values and Messaging
Before diving into visuals, we need a clear understanding of your brand's values and messaging. We ask critical questions:
What is your brand's mission (Goals)?
Why do you do what you do?
What is your future vision for the brand (What is success)?
What are the core values of your business (what does your brand stand for)?
What are your key differentiators?
What is your unique selling point?
This clarity ensures that your cannabis design aligns perfectly with your overall brand messaging.
4. Develop Concepts and Mood Boards
With a solid understanding of your brand's values, messaging, and competition, we start developing concepts. This includes logo sketches, colors, and imagery, all compiled into mood boards. These visual elements help define the overall look and feel of your cannabis brand design.
5. Sketches and Typography
Once we have a clear visual direction, we sketch logos and experiment with typography. Typography, though subtle, is crucial for your brand's visual style and impact. A successful logo should be simple, recognizable, and consistent with your visual identity.
6. Choosing Colors
Selecting the right color palette is vital. While color preferences can be subjective, we work closely with you to understand your preferences. Once primary colors are chosen, we ensure their use is appropriately defined and standardized.
7. Mock Brand Applications
Before finalizing the brand guide, we test drive the new brand in real application mockups. This step is crucial to see how the brand performs in various real-world scenarios. Mockups can include posters, billboards, packaging, swag, and other relevant items. By visualizing the brand in different contexts, we can make necessary adjustments and ensure the brand's elements work harmoniously together.
8. Brand Guideline
A brand guide captures all aspects of your brand, from the story and tone of voice to visual representations and personality. This guide serves as a reference for anyone applying your brand, ensuring consistency across all platforms.
Here's a glance a few brands that we originated over the years:
Headliners / brand origination, packaging design, website, content creation, photography.
Building a Strong Cannabis Brand
Creating a robust brand and visual identity takes time, but the effort is worth it. A well-defined brand sets you apart from the competition, builds customer trust, and creates a sense of reliability and consistency. By following these steps, our cannabis branding agency helps you establish a strong foundation for your brand, making your branding efforts more manageable and effective in the long run.
By partnering with our cannabis branding company, you can be confident that your cannabis brand design will resonate with your target audience and stand out in the competitive marketplace.
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